Campaigns & exhibition identities · Faculty of Contemporary Arts

FSU 2026

An art school, art-directed: 30+ campaigns, exhibitions and events in one year.

Client: FSU — Faculty of Contemporary Arts, Belgrade
Year: 2026
Role: Art direction, design, motion
Deliverables: Exhibition identities
Event & enrolment campaigns
MA programme series
Study-programme presentation
Print flyers & posters
Email & web banners
Social in every format

01 Challenge

People judge an art faculty by its own posters. Every exhibition, lecture and enrolment deadline needed an identity good enough to hang in its own gallery.

02 Idea

Every show gets its own concept. The constant is the frame: FSU's typographic system, so twenty different worlds still read as one school.

03The work

01 / 12Campaigns9 formats

Enrolment 2027/28

“Be creative. Be brave. Be yourself.”

Flyer A5, front
Story 9:16
Feed 4:5
WhatsApp 4:5
Flyer A5, back
Link ad 1.91:1
Email
Web strip
Web card

02 / 12Campaigns6 formats

Pre-enrolment, November 2026

“Pre-enrolment is open.” On the street first, then everywhere else.

Motion 1152×540
Billboard 4×3 m
Feed 1:1
Email
Web strip
Web card

03 / 12Campaigns9 formats

FSU Doors

“Create it. Move it. What did you open?”

Feed 1:1
Web strip
Web card

04 / 12Campaigns6 formats

Masterpiece

“Every masterpiece starts with a first stroke.”

Story 9:16
Feed 1:1

05 / 12Campaigns8 formats

Freshers’ Party & Alumni Club Night

Two nights, one table: the first big student party and the alumni reunion, in two rounds.

Feed 1:1
Email
Sign-up form header
Web strip
Freshers’ Party
Alumni Club Night

06 / 12Campaigns5 formats

Where is the Spirit of Belgrade?

A photo and video contest for high-school students, with Telegraf.

Motion 1:1
Feed 1:1
Email
Web strip
Web card

07 / 12Programmes4 projects

Study programme ads

One line, one image, one reason to apply.

Post 1 — **Graphic Design**“I made it simple. It took 27 attempts.”

Post 2 — **Graphic Design**“I made it simple. It took 27 attempts.”

Feed 1:1 — **Creative Communication MA**“POV: your scroll just stopped.”

Announcement — **Architecture handbook**Launch of a new textbook

Launch night — **Architecture handbook**Launch of a new textbook

08 / 12Series30 posts

Costume Design MA

“Your vision. Your design. Your future.” One post for every course of the programme.

09 / 12Carousels2 carousels · 14 slides

Meet the Artist

Swipe-through portraits of FSU artists, seven slides each.

Dragana Gleđa7 slides

Nevena Novaković7 slides

10 / 12Carousels2 carousels · 25 slides

Only One Work

One room, one author, one day: an exhibition system for 13 artists.

Exhibition carousel13 slides

Meet the author12 slides

11 / 12Presentation2 carousels · 11 slides

Study programmes

The faculty’s programmes as one presentation, 16:9.

Slides 1–66 slides

Slides 7–115 slides

12 / 12Exhibitions13 pieces

Exhibition identities

Every show gets its own world inside the same frame. A walk through six of them.

Meeting Points · Space in the Making · A Closer Look7 pieces

Morning · Look Inside · Fluids6 pieces

04 System

A shared header, type scale and colour logic (black, violet, signal yellow) holds the identities together, and every campaign ships as feed, story, email, website card and website strip.

Meeting PointsStudent exhibition
Space in the MakingExhibition identity
Costume Design MA — “Your vision. Your design. Your future.”30-post course series
Freshers’ Party & Alumni Club NightEvent campaign
FSU Doors — “Create it. Move it. What did you open?”Campaign
Masterpiece — “Every masterpiece starts with a first stroke.”Enrolment
Enrolment 2027/28 — “Be creative. Be brave. Be yourself.”Flyer, social, WhatsApp
Only One WorkExhibition system, 13 authors