Content systems · ITS · ITHS

Series at Scale

Eight series, 330+ assets, one system — careers, programmes, AI prompts, events and enrolment.

Client: ITS — Information Technology School · ITHS — IT High School
Year: 2026
Role: Art direction, design system, production
Deliverables: “What does a … do?” — 33 career profiles
10 study programmes × 6 formats
ChatGPT Commands — 9 carousels, 117 slides
Freshers’ Party & Alumni Club Night
Enrolment 2027/28 for three schools
Student app launch posts
Children’s Week series

What does a … do? · Business analyst · 1200×630

01 Challenge

Education marketing runs on volume: dozens of programmes, careers and deadlines, each needing its own post — without the feed turning into a template graveyard.

02 Idea

Give every series a strong, cinematic signature — portrait, light, type — and let the system carry the repetition, so post 33 looks as considered as post 1.

03The work

01 / 10Series33 posts

What does a … do?

33 careers explained one post at a time: one portrait, one light, one type system.

02 / 10Series8 formats

Study programmes & modules

Ten programmes, each in six formats. One programme, every format:

Story 9:16
Feed 4:5
Feed 1:1
Website
Link ad

03 / 10Series6 posts

Children’s Week

Six lessons, one hand-made look: grid paper, tape and marker.

Feed 1:1 — **Love and respect**Opening post

04 / 10Series4 projects

Student app launches

Four apps built by students, launched like products.

Website — **Calories Tracker**Filip Kričković

05 / 10Carousels3 carousels · 39 slides

ChatGPT Commands

Nine carousels, 117 slides: a prompt library that reads like a magazine.

Sales & Marketing Strategy13 slides

Sales Psychology & Objections13 slides

Branding & Positioning13 slides

06 / 10Campaigns10 formats

Enrolment 2027/28

Two schools, one launch: the same system in red for ITS and ITHS.

Story 9:16
Feed 4:5
WhatsApp 4:5
Flyer A5
Website

07 / 10Campaigns8 formats

Pre-enrolment, November 2026

Billboards first: DOOH motion and print, then social, web and email.

DOOH motion
Billboard 8×3 m
Feed 1:1
Website

08 / 10Campaigns9 formats

Freshers’ Party & Alumni Club Night

ITS’s first big night of the year, before, during and after.

Feed 1:1
Website
Email
Sign-up form header
Freshers’ Party
Alumni Club Night

09 / 10Campaigns6 formats

AI programme

“Use AI. Think with AI.” A free programme for first-year ITHS students.

Feed 1:1
Website
Sign-up form header
Parents’ email
Day one
First block done

10 / 10Student stories4 posts

Student stories

News posts that still look designed.

04 System

Locked grids, type scales and colour rules per series, with copy and photography swapped in through a production pipeline. Every post ships in every format its channel needs.